Since Feb/2011, WMD is 60% owned by a Dutch company that makes games for various other platforms, including tablets and phones. I don't think money will be an issue, for quite some time. They are doing the development work in Singapore, too.
This will also be a 1rd-day buy, for me. I led an exodus of willing GT players to ToCA when GT4 didn't get on-line, and I'd gladly consider any better console sim to get away from GT's limitations, especially tracks. These guys are even supporting the WiiU, so there won't be a lot of loyalty concentrated on just the PS3 owners. GT fans could get spread really thinly, if CARS stays remotely good. 2013 can't come soon enough, so I just might have to install the PC demo.
A few days ago, I asked about getting a new sub-forum at the PSU, for new titles, and there should be no real problem. The longevity of it, however, will depend on the number of members who will continue to support it there.